The position of Apple today reminds me a lot of Microsoft after they peaked (~2000?). Cocky to the point of arrogance because of market position, past innovations and brand loyalty (e.g., it is cool to own Apple). But loyalty and market sentiment can only endure so much amidst plummeting product quality, nonsensical pricing (e.g. dongles) and lack of any meaningful innovation (thinner doesn't count). Apple doesn't listen because they think they know better (and that used to be true).
- Peaked in terms of brand perception rather than market cap or market share.
- Peaked in terms of brand perception rather than market cap or market share.