> Arzt says that Atari is targeting two groups, with one being the folks over 35-years-old who remember playing the console and playing Atari games in the arcade. The other group is the younger crowd that Arzt says see Atari as more of a cool old brand and want modern capabilities like Streaming video services such as Hulu and Netflix. Arzt says that the Atari VCS is less expensive than a PC and eliminates the need to connect a laptop to the TV.
Who the hell is going to pay $300 for a glorified emulator slash Chromecast?
Considering the 2nd group likely already has a $30-50 Netflix device and the first group has had plenty of options to emulate old Atari (and every other system’s) games for years.
Not a big fan of this Hollywood approach to branding. A retro brand doesn’t make your product interesting, at most it’s a foot in the door.
> Arzt says that Atari is targeting two groups, with one being the folks over 35-years-old who remember playing the console and playing Atari games in the arcade. The other group is the younger crowd that Arzt says see Atari as more of a cool old brand and want modern capabilities like Streaming video services such as Hulu and Netflix. Arzt says that the Atari VCS is less expensive than a PC and eliminates the need to connect a laptop to the TV.
Who the hell is going to pay $300 for a glorified emulator slash Chromecast?
Considering the 2nd group likely already has a $30-50 Netflix device and the first group has had plenty of options to emulate old Atari (and every other system’s) games for years.
Not a big fan of this Hollywood approach to branding. A retro brand doesn’t make your product interesting, at most it’s a foot in the door.