I don't think it should be an international incident. The reality is that corporations shouldn't be espousing political viewpoints, and nobody should care what their opinion is on controversial policies. They make and sell products and that's all they should stick too. Why should Blizzard get in the middle of what's happening between China and Hong Kong? And to be clear, it isn't just Chinese government versus Hong Kong protestors. The Chinese public, the people who buy and consume Blizzard products, also have very strong opinions on this, as does the Hong Kong public.
The problem is that these brands also want the brownie points. So they'll cherry pick safe policies to loudly support when it doesn't negatively affect their bottom line, but stay quiet when it does, making them look like hypocrites and pissing off everyone.
The problem is that these brands also want the brownie points. So they'll cherry pick safe policies to loudly support when it doesn't negatively affect their bottom line, but stay quiet when it does, making them look like hypocrites and pissing off everyone.