There's a simple reason why this toaster was discontinued, and that's because it can't be made from commodity components which are used by all toaster manufacturers, as well as in a variety of other domestic appliances.
Plus, assembly looks quite intricate and probably highly manual.
It's beautiful, sure, but go and buy a toaster today and see how much premium people are willing to pay for a designer brand with no functional advantage.
Sadly toasters all work "well enough". This is a textbook example of great engineering being trumped by globalised economics and fickle consumers.
Plus, assembly looks quite intricate and probably highly manual.
It's beautiful, sure, but go and buy a toaster today and see how much premium people are willing to pay for a designer brand with no functional advantage.
Sadly toasters all work "well enough". This is a textbook example of great engineering being trumped by globalised economics and fickle consumers.