It is interesting that creating a healthy bar with 'No B.S.' seemed to be motivated entirely by money, no idealism, no concern for public health, etc. He was totally willing to sell to a massive corporation that will almost certainly dilute his product to save cash and his main concern around that seemed to be 'but what will I do now?'.
Maybe his life doesn't seem empty now that he has money, maybe it has always been empty.
Maybe his life doesn't seem empty now that he has money, maybe it has always been empty.