Yoga, as its practiced in the West, is mostly a fitness program. Yoga teachers in the West, however, mix pseudo-scientific or New Age BS into their practice ("unite the chakras", "harness your inner goddess", "elevate your spirit") to make themselves be seen as being more than fitness instructors.
I think the point to author is trying to make is that companies often add BS to their mission statements to 'elevate' themselves from a regular company into a lifestyle.
I think the point to author is trying to make is that companies often add BS to their mission statements to 'elevate' themselves from a regular company into a lifestyle.
references: https://en.wiktionary.org/wiki/yoga-babble https://omyogadiva.com/2016/03/25/yoga-babble-muddies-up-the...