For those who find this horrifying, the [typically unstated] assumption is that it works. I'm pretty skeptical of this. Think about it: what do you imagine the effect size is of seeing 10 articles like "4 Secrets to Losing Weight and Feeling GREAT While You Do It!" in your Facebook feed? I'd bet it's essentially 0. If seeing these kinds of articles is all it took to improve our body composition, then we'd all be absolutely shredded.
I'm not trying to argue that advertising doesn't work. Clearly it does. But there's a huge difference between being exposed to tens of thousands of Coca-Cola ads over a lifetime, and being exposed to 10 spam articles over the course of a month.
I'm also not trying to argue that this isn't creepy. Clearly it is. But the real 'target' of this scheme is the person buying the ads. I doubt this has any real effect on the person who sees them.
I'm not trying to argue that advertising doesn't work. Clearly it does. But there's a huge difference between being exposed to tens of thousands of Coca-Cola ads over a lifetime, and being exposed to 10 spam articles over the course of a month.
I'm also not trying to argue that this isn't creepy. Clearly it is. But the real 'target' of this scheme is the person buying the ads. I doubt this has any real effect on the person who sees them.