> Have fun explaining to your spouse why your household's TV is showing more dating site ads than that of their friends.
The targeting is sometimes only _so_ good. While it works in aggregate well, sometimes there are laughable targetings, and it also depends on what audiences the advertiser wants to hit.
I get some pretty strange targeted ads through Facebook that don't seem at all relevant, and the "Why Am I Seeing This Ad" dropdown has very nebulous explanations ("Targeting Men between 25-35 in San Francisco"). I would imagine this problem to be similar with targeted ads on Live TV unless they keep the ads pretty generic or have vastly better targeting than FB or Google.
The targeting is sometimes only _so_ good. While it works in aggregate well, sometimes there are laughable targetings, and it also depends on what audiences the advertiser wants to hit.
I get some pretty strange targeted ads through Facebook that don't seem at all relevant, and the "Why Am I Seeing This Ad" dropdown has very nebulous explanations ("Targeting Men between 25-35 in San Francisco"). I would imagine this problem to be similar with targeted ads on Live TV unless they keep the ads pretty generic or have vastly better targeting than FB or Google.