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Comment by impendia

Math professor here, at a large public US university. I think that academia presents a large, but challenging, market. My university has recently purchased huge amounts of software, not all of it of high quality.

Two questions for you:

(1) Who are the people whom you hope will buy your product? What positions do they hold? Are they professors? Administrators? Something else?

(2) Of these people, where will the money to buy your product come from?

For example, if it aids research, then it might come from individual professors' NSF or NIH grants. These can be large, and they are at individual faculty members' discretion. But they tend to require a lot of advance planning.

If it aids teaching, then you probably need to sell to an entire university at once. Department budgets tend to be meager, and the money is often spoken for in advance.

In any case, budgets tend to be idiosyncratic. It might be that your target audience is willing in principle to pay for your software, but that there is no suitable pipeline of money.

I recommend this website

https://academia.stackexchange.com/

to get a further sense of how academia "works", to whatever extent you don't already know.

Best of luck to you.

parent impendia 7 years ago

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