"huge marketing campaign advertising a car that doesn't exist"
Perhaps they are trying to gauge the likely success of the car before some final production decisions are made.
You do have to wonder how Tesla is going to survive the first surge of practical mass-market electric cars. They definitely are riding some sort of tiger while trying to build out marketshare, technology, infrastructure.
My money is on Toyota but would be thrilled to be wrong.
Perhaps they are trying to gauge the likely success of the car before some final production decisions are made.
You do have to wonder how Tesla is going to survive the first surge of practical mass-market electric cars. They definitely are riding some sort of tiger while trying to build out marketshare, technology, infrastructure.
My money is on Toyota but would be thrilled to be wrong.