Yeah, but that's averaged across their global users. Stands to reason that most people in developing nations will not pay $25/mo to access Facebook; nor is their data worth that much.
Ergo, Facebook will charge a different rate per nation; per state; ideally per user (they already have all the data they need to calculate exact revenue per user based on their data).
Ergo, Facebook will charge a different rate per nation; per state; ideally per user (they already have all the data they need to calculate exact revenue per user based on their data).