What a bizarre article. This could have just as easily been written about Google or Samsung or any other smartphone manufacturer.
The reason Apple should cease keynotes, from what I can parse from the vague and scattershot article, is the following:
* The Frogger demo was weird and out-of-touch
* "It feels a little obscene to gather to worship a $1,000 phone"
* Apple execs tout that new iPads are made with 100% recycled aluminum, whereas Microsoft and Amazon employees are staging climate change walkouts
* The event seemed "eerily calm", like a "super chill birthday party" (what?)
* The keynotes used to just appeal to white, middle-aged men, but now they have more women and POC featured
* And, finally: "The company’s flagship product — the iPhone — no longer feels like a piece of the future dropped from into the hands of mere mortals. It feels like, well, a phone, a commodity. And so the whole thing seems gratuitous."
Such a strange article.
The reason Apple should cease keynotes, from what I can parse from the vague and scattershot article, is the following:
* The Frogger demo was weird and out-of-touch
* "It feels a little obscene to gather to worship a $1,000 phone"
* Apple execs tout that new iPads are made with 100% recycled aluminum, whereas Microsoft and Amazon employees are staging climate change walkouts
* The event seemed "eerily calm", like a "super chill birthday party" (what?)
* The keynotes used to just appeal to white, middle-aged men, but now they have more women and POC featured
* And, finally: "The company’s flagship product — the iPhone — no longer feels like a piece of the future dropped from into the hands of mere mortals. It feels like, well, a phone, a commodity. And so the whole thing seems gratuitous."
Such a strange article.