Comment by aguzzi94

Former Apple Store employee here! You would be surprised by how people become blind from all the smokes and mirrors of the Apple branding and advertisement. I remember one day, there was a 40-something years old man, that came in with an iPhone X and switched it for an XS, adding 500 euros. Only to return 1 week later to switch the XS for an XR with better storage, adding 250 euros. Only to return 2 weeks later, to switch the XR for an XSmax adding 400 euros more or less. This gentleman was so brainwashed into FOMO by Apple that threw 1000+ euros out of the window. One other time, there was another gentleman that clearly couldn't afford an iPhone X. He was so torn when deciding if to buy or not. I tried to give him hints that it was better if he let go of it ("maybe wait next year, your iPhone 5 is still doing the job"), but no, in the end he decided to go for it and we tried to do a 6 months payment plan. His card got rejected. Then we tried with a 10 months payment plan. Rejected. Then we tried with 20 months one. Finally, accepted. He wasn't even happy about that. Was probably thinking about what he was going to have to renounce for that iPhone. I tell you, the whole process was physically painful.