EDIT: since everyone seems to be mentioning the 4% rule, I'd just like to point out that I'm not denying the existence of this, just denying that it is actually effective. Google has violated antitrust before, and walked away with a "big" fine that's a slap on the wrist. They've violated GDPR before as well once or twice, and got a "record breaking" 57MM$ fine. The 4% rule exists and clearly isn't enforced well. I know a lot of people love GDPR but I would be beyond shocked if the EU actually managed to hit Google with something that sticks. I very much hope I'm proved wrong!
This sort of resolution was inevitable.
I said it before and I'll say it again: GDPR is an annoying measure for developers, small businesses and startups. It doesn't do much other than put in place so many steps that growth tools for startups become risky to use. For big businesses that (ab)use big data, it's not much of a hassle because they can afford the legal steps as well as the change in infrastructure. They can even work around it and keep abusing data without consequences.
If they're able to beat Google's lawyer army and actually prosecute them, then Google will take a whopping fine in the millions of dollars that'll be more than covered by their daily revs.
This sort of resolution was inevitable.
I said it before and I'll say it again: GDPR is an annoying measure for developers, small businesses and startups. It doesn't do much other than put in place so many steps that growth tools for startups become risky to use. For big businesses that (ab)use big data, it's not much of a hassle because they can afford the legal steps as well as the change in infrastructure. They can even work around it and keep abusing data without consequences.
If they're able to beat Google's lawyer army and actually prosecute them, then Google will take a whopping fine in the millions of dollars that'll be more than covered by their daily revs.