Comment by Fnoord

I don't agree ads are beneficial for users (or "consumers" as you put it). They could be, but you pay with your focus/time. I'd rather pay for the content then, or get a free (demo) version (I regard a RSS feed as such). Tracking, however, is on the long term never beneficial for the users. It is a behemoth of a privacy nightmare. This article is about ad trackers.