More straightforwardly, the reputation for being massive cheapskates gets its target market of people who don't care about airlines at all and just want a good deal knowing who they are and going straight to Ryanair.com to buy tickets when they need to fly.
Which means that (i) they'll lookup the price and be upsold a package on Ryanair.com rather than finding the price and a different hotel deal on some other price comparison site and (ii) they'll still buy tickets from Ryanair.com at non-promotional rates when they're actually not the cheapest airline offering a viable route and time. And of course (iii) he can fill his flights without sharing revenues with online travel agents and other affiliates, though other low cost airlines without the reputation for taking things to extreme lengths manage that.
Although part of it's probably just his style. Not sure there was any strategy to his comments that "I don't care if no-one likes me. I'm not a cloud bunny or an aerosexual. I don't like aeroplanes. I never wanted to be a pilot like those other platoons of goons who populate the airline industry..."
Which means that (i) they'll lookup the price and be upsold a package on Ryanair.com rather than finding the price and a different hotel deal on some other price comparison site and (ii) they'll still buy tickets from Ryanair.com at non-promotional rates when they're actually not the cheapest airline offering a viable route and time. And of course (iii) he can fill his flights without sharing revenues with online travel agents and other affiliates, though other low cost airlines without the reputation for taking things to extreme lengths manage that.
Although part of it's probably just his style. Not sure there was any strategy to his comments that "I don't care if no-one likes me. I'm not a cloud bunny or an aerosexual. I don't like aeroplanes. I never wanted to be a pilot like those other platoons of goons who populate the airline industry..."