Every single piece Wolfram writes, without exception, is arrogant content marketing blogspam. Even his books. Sometimes very clever, sometimes interesting (though I'd find him 1,000x more interesting if say 1 article in 10 made no mention of how clever he and Mathematica are); always arrogant and self-promotional. This piece is no exception - because it's Turing I made exception to my usual personal hard-ban on reading Wolfram. It's no exception to the above. It is, however, interesting despite being arrogant and self-promotional.
If you asked Stephen Wolfram what time it was, he would be arrogant and self-promotional, and mention Mathematica at least as much as the time.
If you asked Stephen Wolfram what time it was, he would be arrogant and self-promotional, and mention Mathematica at least as much as the time.