Almost every successful Google product over the last 15 years has been the result of acquiring an already-built product and marketing + distributing it well: Youtube, Nest, Waze, Doubleclick, Android.
Products that are organically created within Google (even Google Hire, created via acquihire) have a pretty awful track record.
Products that are organically created within Google (even Google Hire, created via acquihire) have a pretty awful track record.