What sucks is that I get the reason why the researchers don't care or gloss over it. It's why I initially got into the space: there's something magical about working on massive data sets and unlocking possibilities with it.
I worked on the largest social data set available from the major providers (~20PB or so) and it was super cool (from a PM perspective) to unlock the possibilities around analyzing the data set.
The idea that I can unlock insights and change behaviors is an alluring concept until it is used improperly or inappropriately. That was ultimately why I left the data/marketing world.
I worked on the largest social data set available from the major providers (~20PB or so) and it was super cool (from a PM perspective) to unlock the possibilities around analyzing the data set.
The idea that I can unlock insights and change behaviors is an alluring concept until it is used improperly or inappropriately. That was ultimately why I left the data/marketing world.