How successful was Obama's digital campaign? From what sources are we deriving that conclusion?
Two countervailing arguments:
First, the narrative about Obama's digital success is itself extraordinarily powerful and was used throughout the marketing industry to sell marketing services and products to commercial organizations; many of the obvious Google searches about Obama's campaign effectiveness will turn up a first SERP filled mostly with appeals to social media programs.
Two countervailing arguments:
First, the narrative about Obama's digital success is itself extraordinarily powerful and was used throughout the marketing industry to sell marketing services and products to commercial organizations; many of the obvious Google searches about Obama's campaign effectiveness will turn up a first SERP filled mostly with appeals to social media programs.
Second, people have written that the impact of digital marketing on Obama's campaign might be overblown. Here's an example: https://harvardpolitics.com/united-states/just-good-obama-ca...