Comment by leemcalilly

As a small niche retailer that makes and sells guitar straps in Nashville I couldn’t agree more. Our experiments selling on Amazon have only hurt us, but Prime is a huge time & shipping $$ saver for re-ordering supplies for our shop and even materials used to make our products. We’ve experimented with selling on a lot of different sites (Amazon, Etsy, Reverb, etc) and have found the best way to control the brand and customer experience is selling solely on our website https://originalfuzz.com. So we both rely on Amazon to run our business, while feel we’re actively doing harm to our brand when we sell our products there. We’re giving up revenue in the short term by not taking a multi-channel approach to sales, but we think it will pay dividends over the long term because we’re able to provide a consistent customer experience with each order.