This is super interesting! I started selling my own notebook (not a diary) for musicians in February this year, and went through many of the same steps of trying to find a physical print shop without knowing anything about paper. I learned a lot!
What I haven't been able to reproduce is the rapid success! Sometimes I will get upvotes on, say, reddit, and sell $300 worth of books in a week. For the most part, social media influences have been a bust - promising to leave a review in exchange for a free book, but never doing so. I haven't spent tons of money on SEO, content, or advertising, so perhaps I should do that. Just hard to know what the ROI would be.
After reading this post, I might look at putting more money into some of these efforts (Instagram ads, google ads, creating content for my website for SEO purposes). Just hard to know where to begin!
(If you are curious, the product is themusiciansnotebook.com :)
What I haven't been able to reproduce is the rapid success! Sometimes I will get upvotes on, say, reddit, and sell $300 worth of books in a week. For the most part, social media influences have been a bust - promising to leave a review in exchange for a free book, but never doing so. I haven't spent tons of money on SEO, content, or advertising, so perhaps I should do that. Just hard to know what the ROI would be.
After reading this post, I might look at putting more money into some of these efforts (Instagram ads, google ads, creating content for my website for SEO purposes). Just hard to know where to begin!
(If you are curious, the product is themusiciansnotebook.com :)