> The plan she released consists of several parts. Companies with revenue of twenty-five billion dollars or more that provide an online marketplace would be designated as “platform utilities” and would not be allowed to both own the marketplace and participate on it. Right from the start, Warren says, Amazon would have to separate its “Basics” business, which sells products under a house brand, from the rest of Amazon, and Google’s advertising business and its search business would have to be split apart. Secondly, she pledged to “empower” federal regulators to undo many of the tech-industry mergers that have already happened, such as Amazon’s acquisition of Whole Foods and Zappos; Facebook’s takeover of Whatsapp and Instagram; and Google’s purchase of Waze, Nest, and DoubleClick.
This would really change the landscape if implemented. On thing that it would do is force the companies to innovate themselves, knowing that they can't just acquire every innovative company that challenges their dominance.
This would really change the landscape if implemented. On thing that it would do is force the companies to innovate themselves, knowing that they can't just acquire every innovative company that challenges their dominance.