One advantage of Google's dominance and their business model being so reliant on tracking, is that it's become the moat for its competitors: investing energy into tracking protection is a good way for them to gain a competitive advantage over Google, since it's a feature that Google will not be able to copy.
So as long as Google's competitors remain in business, we'll probably at least have some alternatives that take privacy seriously.
So as long as Google's competitors remain in business, we'll probably at least have some alternatives that take privacy seriously.