The presumption here, as I understand is, is that a zero-click search happened because Google used one of their inline apps to answer a question. (For example, if I search "population of new york city", I get a big and bold answer along with a graph that shows NYC's population over time, as well as LA and Chicago.)
But I'm not convinced that's necessarily true. I frequently search for things to get a general idea of what is out there, and I only skim the results. This is also something I do when I'm refining my search terms. It may take me several iterations to refine my terms until I find something I want to click through to. In this process, I may have three or four no-click searches before I land on a good query, and then I start clicking.
But I'm not convinced that's necessarily true. I frequently search for things to get a general idea of what is out there, and I only skim the results. This is also something I do when I'm refining my search terms. It may take me several iterations to refine my terms until I find something I want to click through to. In this process, I may have three or four no-click searches before I land on a good query, and then I start clicking.