Ask HN: Asking for letter of intent before free trial?
We are doing some pre-sales with enterprise clients. Part of the process is to give the client a 7-day free trial so they can play with our product.
My question is: should I ask the client to sign a LOI (to simplify things, using a Google form) before the 7-day free trial?
Asking for a LOI can test the level of interest but might delay or even kill the trial deal, since some of our clients are big names in the game. Not asking for it seems like giving away free product...
Would love to get advice from founders who are also selling to enterprise.
My question is: should I ask the client to sign a LOI (to simplify things, using a Google form) before the 7-day free trial?
Asking for a LOI can test the level of interest but might delay or even kill the trial deal, since some of our clients are big names in the game. Not asking for it seems like giving away free product...
Would love to get advice from founders who are also selling to enterprise.