Offhand, I feel your advice is contrary.
You suggest increasing the price because "If outcomes from using your app compare favorably to a therapist, shouldn't your pricing reflect that?", but then the next two points on brand and stigma suggest opening it up to all people who want to feel great.
I think you need to choose one. You are either a niche therapy compliment/competitor (price insensitive) or a mental wellbeing tool for a broad audience (super price sensitive).
I personally hope you keep to the lower price point. I think overall you will do more Good and reach more people. Even if you don't make a unicorn, $4/month from 5% of your market, is still $20M/month.
Also, final note, many people suffering from mental illness can not afford therapy. Even $4 would be hard, $50 is impossible.
You suggest increasing the price because "If outcomes from using your app compare favorably to a therapist, shouldn't your pricing reflect that?", but then the next two points on brand and stigma suggest opening it up to all people who want to feel great.
I think you need to choose one. You are either a niche therapy compliment/competitor (price insensitive) or a mental wellbeing tool for a broad audience (super price sensitive).
I personally hope you keep to the lower price point. I think overall you will do more Good and reach more people. Even if you don't make a unicorn, $4/month from 5% of your market, is still $20M/month.
Also, final note, many people suffering from mental illness can not afford therapy. Even $4 would be hard, $50 is impossible.