Comment by AlanYx

It's not just you... I think it reminds us of Helvetica because it borrows some common elements from Helvetica that are frequently changed in other Helvetica-like faces. For example, the ascender on the lowercase "t" is horizontal, unlike Arial. The apertures are also relatively tight, like Helvetica, and the x-heights are similar. I wouldn't say it's a clone though; it manages to look a little more humanist without being whimsical, which IMHO is a real accomplishment for a designer's first typeface.