The biggest areas for growth for Cyber at the moment are of the not-so-sexy jobs. The asset inventory, patch management, vulnerability management, third party management, risk management, etc. If you are good at any of those and are innovating in any of those areas, you are as close to naming your own price as you can get in Cyber.
As for the most "needed" areas of Cyber, it comes down to education. Not your bachelors degree, but educating and raising awareness to your business, your IT staff, and even your development teams. It's extremely tricky to measure your return on investment, but almost always it comes down to a lack of knowledge causing one massive hole in the fence, leading to a breach.
No amount of controls will stop someone truly motivated and skilled, so you're better off raising the fence a bit higher and hoping that it deters the truly malicious.
Disclosure: I run Vulnerability Management and Assessments globally for one of the largest companies in the world, so my answer may be a bit bias :)
As for the most "needed" areas of Cyber, it comes down to education. Not your bachelors degree, but educating and raising awareness to your business, your IT staff, and even your development teams. It's extremely tricky to measure your return on investment, but almost always it comes down to a lack of knowledge causing one massive hole in the fence, leading to a breach.
No amount of controls will stop someone truly motivated and skilled, so you're better off raising the fence a bit higher and hoping that it deters the truly malicious.
Disclosure: I run Vulnerability Management and Assessments globally for one of the largest companies in the world, so my answer may be a bit bias :)