Comment by badgers

You're on point about the strategic focus. Think long term, who these shipping companies want to align with: Target, Walmart, other companies with physical presence and a need to grow their e-commerce to compete with Amazon. By not renewing the Amazon contract you can focus on helping your long term partners and let Amazon deal with figuring out how to continue providing the same level of customer service with it's relatively young last mile delivery portion of shipping. And any bad Amazon customer experiences that result due to the last mile delivery damage their brand, and can result in lost sales, hopefully a gain then to one of these shipping companies long term partners.