I guess this means more Amazon Logistics deliveries, which is really a shame because that service sucks.
Amazon keeps optimizing for speed but I think for most people they're fast enough already. And optimizing more in this one dimension could actually make the overall experience worse. I'd rather 100% reliable 2 day delivery than 85% reliable 1 day delivery but that's not where the trend is going.
Reminds me of how apple pursued thin devices until they broke a fundamental part of the experience (MacBook keyboard). Sometimes you're done.
Amazon keeps optimizing for speed but I think for most people they're fast enough already. And optimizing more in this one dimension could actually make the overall experience worse. I'd rather 100% reliable 2 day delivery than 85% reliable 1 day delivery but that's not where the trend is going.
Reminds me of how apple pursued thin devices until they broke a fundamental part of the experience (MacBook keyboard). Sometimes you're done.