"Something else" indeed. Recently a scam site popped up that copied the branding of our site, autotempest.com. (They registered autoStempest.com and copied our logos and such.) They claimed to be a dealership based in Texas, but were actually posting fake vehicles and having people wire them money (which they obviously kept).
One of the things these scammers did to appear legit was set up a Yelp page with a bunch of fake reviews. We informed Yelp, but they refused to remove the page, because they "believe that the public benefits from sharing their experiences with local businesses." Obviously that doesn't make any sense since the entire business is fictitious, not to mention trademark infringing, but that was their response. So I did the only thing I could—posted a 1-star review of the fake business, warning people about the scam. Yelp removed my review, with the explanation that I did not appear to be a customer of the business.
One of the things these scammers did to appear legit was set up a Yelp page with a bunch of fake reviews. We informed Yelp, but they refused to remove the page, because they "believe that the public benefits from sharing their experiences with local businesses." Obviously that doesn't make any sense since the entire business is fictitious, not to mention trademark infringing, but that was their response. So I did the only thing I could—posted a 1-star review of the fake business, warning people about the scam. Yelp removed my review, with the explanation that I did not appear to be a customer of the business.