> Consumers can pay for ad-free video subscription services like Spotify Premium or Hulu—why can’t they in search or social networking? Why are these markets stuck?
The article has very pragmatic observatiosn but this is not one of them. This won't work, people won't pay with money for what they can easily pay with their targetting data. Private data is worthless in any other context than advertising, there is no opportunity cost.
I also think it didn't touch on advertisers themselves, who bear a big responsibility for this situation. Agencies like IAB have done less than nothing to fix this situation, they ve made things worse. We need more ethical ad platforms, but we also need more ethical advertisers.
The article has very pragmatic observatiosn but this is not one of them. This won't work, people won't pay with money for what they can easily pay with their targetting data. Private data is worthless in any other context than advertising, there is no opportunity cost.
I also think it didn't touch on advertisers themselves, who bear a big responsibility for this situation. Agencies like IAB have done less than nothing to fix this situation, they ve made things worse. We need more ethical ad platforms, but we also need more ethical advertisers.