No such thing has been proven. Brand recognition is higher even for brands whose ads piss you off. Over time you forget why you were so mad.
I had a coworker who insisted you could just chose not to participate. My argument to him was the same I’ll make to you: the other side is using psychological warfare. It’s privatization of propaganda tactics. That requires something a bit more vigorous in response than taking your ball and going home.
I had a coworker who insisted you could just chose not to participate. My argument to him was the same I’ll make to you: the other side is using psychological warfare. It’s privatization of propaganda tactics. That requires something a bit more vigorous in response than taking your ball and going home.