I can't find the info for the price, but I remember seeing it before and it was very low, like $200, which would make this a very exciting entry into the notAndroidOrIOS market. The Librem 5 was cool at first, until they started delaying it indefinitely and the price is too high for mass adoption. By having a very low price on the Pinephone they are courting a lot more tinkerers to get one and help develop the OS versus the Librem which people would kind of (rightly) expect to be fully-formed at launch.
As things stand today, we expect a fully functional prototype in August
https://wiki.pine64.org/index.php/Project_Don't_be_evil