The thing about subscription software is that it's brand new. If you're under 40 you probably don't even realize this, but it's a weird new invention to us old timers, and a massive shift in the economics of technology that tends to extract a lot more money out of consumers, but not necessarily to their benefit.
From my perspective (as a consumer and employee of a large software company) all the innovation is centered around the demand for perpetual earnings growth. Few people seem to actually be trying to move the needle forward or truly improve a process, it's just making bills go up a little bit more every month.
Google just announced an unprecedented $25 billion in share buybacks. We're getting so good at extracting every penny as efficiently as possible from every segment that we literally have no idea what to do with all the cash anymore.
From my perspective (as a consumer and employee of a large software company) all the innovation is centered around the demand for perpetual earnings growth. Few people seem to actually be trying to move the needle forward or truly improve a process, it's just making bills go up a little bit more every month.
Google just announced an unprecedented $25 billion in share buybacks. We're getting so good at extracting every penny as efficiently as possible from every segment that we literally have no idea what to do with all the cash anymore.