Comment by SantalBlush

Applying a double standard between people is in itself unethical; that is my entire point. We can all choose to live by Amazon's rules, where maximizing profit without regard to ethics is acceptable, or we can live by our conventional sense of morality (which is what I want.) But insofar as we hold ordinary people to a different standard than Amazon, we are behaving unethically. The shoplifting is not central to my point.