Aren't A/B tests super short-term and specific to single advertisers? In the end the money in the system is limited, and if one competitor achieves a high level of revenue via A/B testing, someone else probably loses that amount of money.
I wonder whether Ad-tech has seen a reduction in revenue after Apple introduced Intelligent Tracking Protection, as these users can not be tracked via cookies.
This source claims there was no significant dip for Criteo for example:
I wonder whether Ad-tech has seen a reduction in revenue after Apple introduced Intelligent Tracking Protection, as these users can not be tracked via cookies.
This source claims there was no significant dip for Criteo for example:
https://www.thedrum.com/news/2018/08/01/despite-apple-s-game...