> Australians had established Italian coffee bars and you could finally get a decent cappuccino.
A fun parallel here to the classic startup story where the megacorp stagnates while ex-employees leave to create a startup that does it better and eventually beats the megacorp at its own game.
Italian immigrants brought a love of coffee with them to Australia, but that's developed into a culture and standard of coffee that's better than the original, that's now being exported back.
I live in Melbourne, and was surprised on first visiting Italy and France that the coffee was utterly inferior. Same with the US: There's certainly decent coffee to be found, but you have to seek it out, rather than taking it for granted as ubiquitous everywhere.
A fun parallel here to the classic startup story where the megacorp stagnates while ex-employees leave to create a startup that does it better and eventually beats the megacorp at its own game.
Italian immigrants brought a love of coffee with them to Australia, but that's developed into a culture and standard of coffee that's better than the original, that's now being exported back.
I live in Melbourne, and was surprised on first visiting Italy and France that the coffee was utterly inferior. Same with the US: There's certainly decent coffee to be found, but you have to seek it out, rather than taking it for granted as ubiquitous everywhere.