Comment by j4_hnews

As Amazon gobbles up more product categories, there may be less viable categories that potential e-commerce startups might venture into on their own.

This could mean over time, more Shopify merchants would be selling overlapping product categories (the ones Amazon has not yet gobbled up yet).

Which would mean that as a Shopify merchant, you would competing with other Shopify merchants (not Amazon).

How do you differentiate, when the Shopify platform makes the same set of selling advantages available to everyone?

You leave Shopify ...