It's a natural trend within retail marketplaces to move from selling other people's products to selling your own. You need the wide range to begin with to be useful enough that people use you, but retail can be low margin, and margin is a very important metric to optimise retail businesses, so it makes sense to introduce your own products that "cut out the middleman" so you can have a bigger share of the margin on those products.
India has introduced an interesting law that prohibits this practice – a retailer can either be a marketplace with no products of their own, or they can sell their products and not others. They can't be both, as it's seen as creating bad incentives for companies.
I think India may be taking it too far, and I think there are many business that provide value to consumers, but which depend on being able to blend together products at different margins. However I suspect we will see legal battles and/or legislation in Europe soon, as we have with cases like Google allegedly ranking Google services above competing services in Google results (a case with many parallels).
Disclaimer, I work for a "marketplace" that sells its own products alongside those from partners.
India has introduced an interesting law that prohibits this practice – a retailer can either be a marketplace with no products of their own, or they can sell their products and not others. They can't be both, as it's seen as creating bad incentives for companies.
I think India may be taking it too far, and I think there are many business that provide value to consumers, but which depend on being able to blend together products at different margins. However I suspect we will see legal battles and/or legislation in Europe soon, as we have with cases like Google allegedly ranking Google services above competing services in Google results (a case with many parallels).
Disclaimer, I work for a "marketplace" that sells its own products alongside those from partners.