The dichotomy between "marketing tracks, 1-to-1 emails don't" is false. There are hundreds of millions if not a billion installs of people using tracking for 1-to-1 email.
Sales people use dozens prospecting tools like Outreach.io, Salesloft, etc for tracking.
Likewise, millions of individual consumers use tools like Gmelius, Mixmax, Streak, etc.
This feels like either manufactured outrage or willful ignorance by a community of supposedly technology-savvy people who should know better.
The dichotomy between "marketing tracks, 1-to-1 emails don't" is false. There are hundreds of millions if not a billion installs of people using tracking for 1-to-1 email.
Sales people use dozens prospecting tools like Outreach.io, Salesloft, etc for tracking.
Likewise, millions of individual consumers use tools like Gmelius, Mixmax, Streak, etc.
This feels like either manufactured outrage or willful ignorance by a community of supposedly technology-savvy people who should know better.