Everyone has missed the most important aspect of search engines, from the point of view of their core function of information retrieval: they're the internet equivalent of a library index.
Either you find a way to make information findable in a library without an index (how?!?) or you find a novel way to make a neutral search engine - one that provides as much value as Google but whose costs are paid in a different way, so that it does not have Google's incentives.
Either you find a way to make information findable in a library without an index (how?!?) or you find a novel way to make a neutral search engine - one that provides as much value as Google but whose costs are paid in a different way, so that it does not have Google's incentives.