This is 100% how search engine optimization works, the consultants are correct.
As a marketer, when I search for marketing information on Google 70%-90% of the time all of the stuff on the 1st page generally isn't teaching me anything I didn't already know.
But as someone who does this exact thing, I know how expensive good content is - hiring an author to write 3,000 words of valuable information for a reader can cost $500 - $1000 per page. Add another $400 - $1,000 for the consultants time on that page.
Or you can hire writers that produce lower value information for $30 - $120 per 3,000 words that ranks just as well as high quality content.
The first thing I thought when I saw Elon Musk's writing AI was how powerful of a search marketing tool this is.
Reducing your content cost to effectively zero gives you a HUGE competitive advantage.
I know a publisher programmatically generating content and generating millions of organic search visits a month for marginal costs reaching 0 - they pivoted to a tech company after identifying their #1 problem was content costs were too high and ad revenue was too low. Now they're selling this technology to other publishers.
As a marketer, when I search for marketing information on Google 70%-90% of the time all of the stuff on the 1st page generally isn't teaching me anything I didn't already know.
But as someone who does this exact thing, I know how expensive good content is - hiring an author to write 3,000 words of valuable information for a reader can cost $500 - $1000 per page. Add another $400 - $1,000 for the consultants time on that page.
Or you can hire writers that produce lower value information for $30 - $120 per 3,000 words that ranks just as well as high quality content.
The first thing I thought when I saw Elon Musk's writing AI was how powerful of a search marketing tool this is.
Reducing your content cost to effectively zero gives you a HUGE competitive advantage.
I know a publisher programmatically generating content and generating millions of organic search visits a month for marginal costs reaching 0 - they pivoted to a tech company after identifying their #1 problem was content costs were too high and ad revenue was too low. Now they're selling this technology to other publishers.