I think a lot of it came down to their "invite-only" launch. I remember a lot of my friends were excited to try it. Some of us were able to get invites, some weren't. Eventually the people who couldn't get on right away just said "screw it" and went back to Facebook. The rest of us followed because that's where we could interact with everyone and not just the people who happened to get on Google+.
By the time it opened up to everyone, nobody cared anymore. I can't believe somebody thought it would be a good idea to restrict access to a product that depends on network effects to succeed.
By the time it opened up to everyone, nobody cared anymore. I can't believe somebody thought it would be a good idea to restrict access to a product that depends on network effects to succeed.