> A step further, it seems most people's favourite brands tend to be ones which were high quality in the past. Its a rare situation where that quality continues as mass market appeal arrives.
Yes, I think this is a typical brand lifecycle. Somewhat niche brand gets famous due to high quality and appealing image. Brand gets bought by big group, with a lot of expertise in distribution and marketing. Quality goes downhill, prices skyrocket. Brand eventually loses appeal.
The LVMH Group does this all the time. But arguably, they don't lower quality too much.
Yes, I think this is a typical brand lifecycle. Somewhat niche brand gets famous due to high quality and appealing image. Brand gets bought by big group, with a lot of expertise in distribution and marketing. Quality goes downhill, prices skyrocket. Brand eventually loses appeal.
The LVMH Group does this all the time. But arguably, they don't lower quality too much.