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Comment by FabHK

Steve's 2x2 matrix with portable vs desktop on one axis, and consumer vs pro(sumer) on the other axis, was announced and filled around 1998.

It was populated initially with: iBook, iMac; PowerBook, Power Mac.

Later: MacBook (Air), iMac; MacBook Pro, Mac Pro.

The "pro" version had always been accessible to consumers. It was a bit more expensive, but if you wanted more power and expandability than the consumer model you could get the low-end "pro" model easily. And, yeah, the "real" professionals could spec it out and get a high-end pro machine.

Now, this latest Mac Pro is a machine that's out of range of your average prosumer and even pro, even in the lowest configuration. That's what upsets people.

> This viewpoint is the side-effect of Apple's lifestyle brand marketing.

No, the anger is born from an expectation (namely, that prosumers can get the low-end pro model) that well predates the whole life-style brand marketing (iPod 2001, iPhone 2007).

parent FabHK 7 years ago

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