> One thing about the inbound traffic I am getting is that it's all for direct restaurant searches (e.g. "Johnny's Diner") rather than area searches (e.g. "Newtown restaurants"); the latter is where you see the site's true value, so everyone just bounces from the restaurant page.
What page are you expecting to rank for “Newton restaurants”? And if people are ending up on the Johnny’s Diner page, why doesn’t that page include the site’s true value?
What page are you expecting to rank for “Newton restaurants”? And if people are ending up on the Johnny’s Diner page, why doesn’t that page include the site’s true value?