> every advertiser I’ve interacted with is either doing individual-level targeting or striving towards it.
Only if they're clueless.
For example: Nike really wants a dataset of "people who buy expensive sneakers for fashion purposes".
This dataset is probably hundreds of millions of anonymous people, and not personal data. If there was a way to get this dataset directly, Nike would do that in a heartbeat.
Unfortunately, as of 2019 the only way to get something like this today is by, e.g., crossreferencing credit card purchase info with Twitter browsing logs, which leaks a shitload of sensitive private data.
For ad purposes personal data collection is a bug, not a feature.
Only if they're clueless.
For example: Nike really wants a dataset of "people who buy expensive sneakers for fashion purposes".
This dataset is probably hundreds of millions of anonymous people, and not personal data. If there was a way to get this dataset directly, Nike would do that in a heartbeat.
Unfortunately, as of 2019 the only way to get something like this today is by, e.g., crossreferencing credit card purchase info with Twitter browsing logs, which leaks a shitload of sensitive private data.
For ad purposes personal data collection is a bug, not a feature.