This is fear mongering. I work in the ad industry as well - and I can promise you - 99% of the companies in the ad industry are NOT leading the way when it comes to tracking you and your data. They are incompetent and can barely do their jobs. Just take a look at any display advertising for belly fat ads and you know for sure they aren't targeting you. The 1% however (Google, Microsoft, Amazon, Apple, Facebook) ARE tracking you and are damn good at it. Google and Apple being the main offenders here, due to their cell phones. And when you browse around the web you WILL see those ads following you. But as much as it sounds terrifying - there just isn't much of a market for geo tracking individuals. Targeted ads aren't the enemy here anyway - its governments using this data in ways the infringe on our freedoms that is the issue. (Like freedom of press, for example....) And THIS is what we should be worried about.
To be clear: It is not the ad industry we have an issue with here. It is the data collectors - Google - Apple - Facebook. They are the irresponsible parties at fault.
To be clear: It is not the ad industry we have an issue with here. It is the data collectors - Google - Apple - Facebook. They are the irresponsible parties at fault.